Top 6 marketing strategies for your online business0 CommentsThu 10-Jan-2019 03:01 PM 543
It depends on the niche you are in and who you are ideal customers are as this would determine which marketing channel would drive the highest quality to your store.
Online business is simply put is just allowing your business to prosper using the internet. Records have it, India is the fastest growing e-commerce country globally after, first China (with $681 Billion) followed by the US. These statistics are not just to point out the numbers or the ranking, they are a crucial support system to understand the scale at which online business is booming in the country. Powerful marketing strategies also play a very important role in promoting online businesses.
The following are the ways or list of practices you can retarget in your strong marketing plan.
1. Search Engine Optimization (SEO)
It is the process of streamlining and optimizing your internet content so that it shows up on the top searches of the search engine organically. It basically takes a few months for your result to come up. This can be done by discovering and choosing apt keywords by using Google keyword planner tool. Suppose you own a fashion and accessories e-commerce business then put your keyword and get various top searched results.
2. Search Engine Marketing (SEM)
It is the paid form of SEO. Here your result appears on the top search options on search engines inorganically. Basically, these are paid searches that appear on top of the page instantly. As most of the people surf mainly the first and the second page of the search engines, you’ll surely get a lot of hits on your site.
3. Content Marketing
It is all about facilitating your audiences with relevant and timely content as per need be. You need to really know what your audience wants to do. – read a blog or view a video, understand all that you want to convey to them in an infographic and so on. In your content strategy SEO gels very well. Highly searched keywords can be used in your content thus pushing it higher on the search engine.
4. Social Media Marketing
Here are some social media related facts that you should consider: Recently the largest number of Facebook users over 195 million users, which overtakes 4 million users in the US. Moreover, Twitter is second in the lead after Facebook and is followed by the upcoming professional social network – LinkedIn. These facts mark yet another tactful reason for you to make the best possible use of Social Media as your online marketing tool. Facebook, Twitter, LinkedIn, Instagram, YouTube are some social spaces you should look out.
Success with this form of marketing requires more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results. Facebook marketing can enable businessmen to greatly improve their brand awareness and reach out to a wider audience.
What is Facebook Marketing?
Facebook is undoubtedly the most popular social media platform available with many advantages associated with it. It is primarily a social networking site, however, it can be used as a handy tool for promoting and advertising the business. We can use Facebook to promote a brand, market a company, or create awareness about a service or a product.
Grow your business with Facebook
Facebook is fast becoming a powerhouse of marketing activity due to the sheer number of engaging users on the site and the simplicity of connecting with them directly.
Facebook can provide your business with a branding outpost on the web where customers, employees, and even the media can find information about your company, products, and services. Facebook connects you and your staff directly to your customers and fans.
Facebook can generate new leads for your business by drawing users’ attention to what you are offering. Facebook helps in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook runs tactics like contests, sweepstakes, etc., that can increase fans and brand awareness of your business.
Twitter marketing is a powerful tool for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies. Users can find out if customers are talking about them, and the business can accordingly respond. Tweets create another instance for the business that shows up in the search engine results. Twitter serves as a solid foundation for your business to branch out into other social sites. Twitter is a great platform for projecting what your company is doing and accessing a large audience, where your Tweets can promote products and events.
LinkedIn is a professional networking platform and it has all the features of a great marketing opportunity provider. Here you interact with people who mean business. To market through LinkedIn, you need to do the following.
Build a robust business page that displays your products and services in a compelling format. Invite clients and vendors to follow and recommend your page. Launch a group that is related to your business. It can attract significant traffic. Reach your audience through targeted advertising. LinkedIn is a powerful social media tool. You just need to follow its policies and best practices.
Instagram was originally launched as a photo sharing (*later became both photo and video) social networking platform in 2010. It’s been 8 years since and Instagram is still growing and reaching greater heights of success. Now Instagram is a great platform for your business to connect with many potential prospects. Of all the internet users, at least half of them have used Instagram once in their life. As of there are more than 800 million users on it, out of which more than 500 million are active every day. And did you know?? More than 80% of Instagrammers follow at least one business.
5. Pay per click advertising (PPC)
PPC functions in coordination with SEM. So, once you have invested in SEM in order bring your business to the top of the search engine page – inorganically but instantly, then you pay for each click that takes place. Though SEM is just one type, PPC comes in many other forms. Leading social media sites do it – Facebook, LinkedIn Instagram recently got into the league as well.
Precisely all you have to do is narrow down your target. Example, for your e-commerce site you want to target women, who love accessories in the Northern and Western part of the country. You select your target according and run ads on Facebook and Google search. You decide a particular spend you are willing for and for each click you receive you pay that much share or amount. Out of all online channels, Google search is the leader in this segment.
6. Email Marketing
This is a way to directly communicate to your audience and customers, that too on 1:1 basis. Businesses ask for 3 things from their audiences while signing up / subscription:
This is because they know that their audiences may change their contact number millions of times and hence it can be a skip to include in their database. But the audience changing their email address is a long painful process. They heavily rely on this data that they receive for further business communications with their audience.
Emails may be considered as a cliché, but is still the most resourceful way of reaching out to your audience. Let them know about your latest, developments, products and services. Engage them with you by asking them to subscribe to your newsletter system. Remember, to be exclusive you first need to be inclusive. Include your audience in your decisions, celebrations and moments, but do not forget to track them!
There are many consumer insight tools available online in order to understand your consumer’s behaviour and activity cycle accurately. Make the most of these tools such as Facebook insights or Mailchimp for tracking emails – open rate, bounce rate and so on, to shape your business marketing strategy accordingly.
Online marketing of your business can be made so much easy with these 6 strategies all combined and presented in the best possible way to boost your business.